Starting a new business is an exciting time. You have a mission, a business plan and a marketing strategy. You want everything to be perfect including your company logo design which will determine your corporate identity and relationship with your prospective customers.
Company logo design is a lot more involved than you would think. The design has to be appealing to your target market and this starts with the concept and the colour of the company logo design. Here are a few questions that a marketing agency will address before proceeding with your company logo design.
What image do you want to project to your target market?
What colour or colours do you want in the logo?
What type of designs are you considering?
Is the logo specific to a product or service?
Will the business logo be the forefront of your corporate identity?
These are all important questions. But the design concept and the colour will determine the success of your brand. Every colour represents a feeling or emotion and this is portrayed in business logos. If you choose red, this could signify danger, love or passion, depending on how you use it in your logo. Red is a bit of a risky colour, but if you use it minimally, it can be effective. Blue signifies an element of trust and popularity. White signifies purity, transparency and clarity. Grey indicates wisdom. Black can be morbid and mysterious but also sophisticated, so when using black the quantity used will determine the impression. Yellow is a fun-loving colour that indicates friendship, not really appropriate for a professional company. Green is money, nature and growth. Purple is unique but also indicates mystery and spirituality. Pink is girly and fun; and orange is exotic.
Company logo design and brand identity are synonymous so carefully consider the colour or combination of colours that will project your image. You want to get this right the first time, so take your time, check with your marketing consultants and even run it by your friends and family to assess what emotions or feelings it stirs in them before marketing your business.
Company logo design, marketing strategy, corporate identity, brand identity, marketing consultants, marketing agency, business logos, business logo, marketing