With so many social networks popping up, we are now in an age where internet communication is taking over the world. Everything we do is documented in status updates, blogs and tweets. So it’s not preposterous to think that marketing agencies and businesses have embraced social networks marketing and social network advertising.
But how do you know which social networks to invest your time in? You don’t want to sit on your computer all day blogging and posting updates that no one is really interested in. First find out who is using which social network so that you can determine which one is appropriate to your business model. There’s no need for lengthy expensive market research. Simply ask your friends which networks they use, ask your colleagues, your cousins, your parents and your nieces and nephews. This will give you an idea of the popularity and age group of each network. Then you can decide which one such as Facebook, Twitter, MySpace or LinkedIn, amongst others, will be the best in terms of marketing for your business.
You can even consider advertising on some of these social networks, target your prospective clients and reach a larger audience. Facebook and LinkedIn, for example, give you the opportunity to choose your demographic and place the advert at certain times of the day. So if your target market goes online after they get home from work, you can set the advert to run after 5pm. Or if your target market is more likely to go online during their lunch break, you can set your advert to run from 12pm to 2pm. This is a great tool for small business advertising.
If social networks marketing is a foreign concept to you, consider using internet marketing consultants to place the adverts and monitor them on your behalf. Because it does take so much of your time to keep your status updated, tweeting, blogging and advertising on these platforms.
One thing is for sure, with all these social networks, you must make your presence known on the most popular networks in your industry. This is essential for small business marketing. Get your corporate identity out there, market your business and yourself so that you can reap the benefits.
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