Building a brand or corporate identity can be a tricky thing. You need to know your market and how to reach your target market, so that you spend your time and money wisely. It is advisable to get in touch with a marketing consultant or marketing agency to assist you with building your marketing strategies which should include advertising in various media. So that you can receive maximum exposure and reach your desired audience.
Marketing consultants always reiterate the importance of advertising in different media. Not just different media but newspapers and magazines that have high circulation amongst your target market. There’s no point advertising in a magazine if only 10 people are going to read it. The marketing agency will gather the necessary information about the relevant media to determine whether it is worthwhile to advertise in that particular media.
But why is it better to advertise in different media? You want to gain brand recognition in your industry so that you can make sales. The more people see your corporate logo, the better. They gain a sense of trust when they recognise the brand. They will see magazine advertising, newspaper advertising and perhaps even website advertising of your brand identity. They see your message more therefore they tend to listen to and believe what you have to say.
Advertising in different media is only beneficial when the message you relay is consistent. Remember you want the customer to believe you and trust you enough to buy your brand. So keep this in mind when constructing your marketing strategies. Keep the message simple and consistent across magazine, radio and newspaper adverts as well as on your website.
Although you are targeting the same market, your audience is different. Someone who reads a magazine has different interests to someone who reads a magazine or both. You are tapping into a variety of personalities so you have access to a variety of ideas and feedback from your audiences. This allows you to grow your client base and improve your products or services.
When building a marketing strategy consider the media in which to advertise. What it will mean for your corporate identity and who you are trying to reach.
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