Any marketing consultant will tell you that sales do not just happen overnight. It takes time. The consumer has to trust your brand and your product. But consider what it takes to build that trust. It takes a combination of factors.
When building your marketing campaign, a marketing consultant will first assess your product or service and your target market. Depending on your market, it will take a different combination of factors to convince consumers to buy from you. However there are the generic factors that marketing consultants will advise you of that create trust in your brand.
Create a corporate identity that is synonymous with your product or service. With the design of your logo, consider what colours will attract your consumers. Don’t choose the colours simply because you like it. What colours do your prospective customers like? Choosing the right colours to symbolise your brand identity will establish whether initial contact will be positive or negative.
Have a presence in various media. Make use of magazine advertising, newspaper advertising (even if it is in a local newspaper) and internet marketing. Consumers will see your corporate logo in various media and will associate an element of recognition. The more they recognise you, the more they remember you.
Offer a freebie. Everybody wants something for free. So give it to them. Make use of promotional items such as free t-shirts, free printed caps or free promotional pens with your corporate logo printed on them. And give them out to potential customers at exhibitions, at your office or in shopping malls. By doing this you achieve a double whammy: you’ve managed to mobilise your corporate identity and you are a generous company in the eyes of the consumer.
There are many ways that you can build trust in your brand and marketing consultants have so many ideas and methods that can help create your corporate identity. Sometimes you just need to think out of the box or even form a new marketing method.
Marketing consultants, marketing consultant, marketing campaign, marketing, promotional items, corporate identity, magazine advertising, newspaper advertising, internet marketing, promotional pens, printed caps