When you don’t have a physical product to present and sell it can be a bit more difficult to convince someone to buy from you. Rendering a service is just as important as selling a product and there are many people and businesses who need service providers such as accountants. But how do you sell something intangible? Here are some marketing ideas to get you started.
- First of all talk about it. Tell people about your service and what you do. Even if you just start with telling your family and friends, the word about you will spread.
- Attend networking events where you can meet with people and explain to them what you have to offer and also tell them about projects that you are working on to give you more credibility.
- Hand out your business cards like sweets. Give your business cards to anyone you speak to and get in contact with. A business card is a great way to advertise yourself and your service.
- Make a viral video and publish it on the internet. It shouldn’t be a high resolution video for internet purposes as many South Africans do not have the speed to cope with such videos. Film yourself on your home camcorder talking about who you are and what you do. Mention your services in your video. People are more likely to watch your video and listen to you then.
- Write articles and publish it. Give people advice on how your services could benefit them. What is that you have to offer that will make their lives easier. Write about it.
- Advertise, Advertise, Advertise. Get in touch with a magazine that is suitable to your target market and advertise in that magazine regularly. Build a brand for yourself that people will recognise over time.
- Keep brochures in your office that you can hand out customers. They can refer to the brochures later and come back to you or they could refer you to their friends or colleagues.
- Give your customers something tangible. Have promotional items branded with your logo and website address. For example, print promotional pens that you can give to every client or even potential clients. Your brand will be with them every time they use those printed pens.
- Have a great website. As you don’t have a product to display, your website has to wow your audience, so have one designed that represents your brand and image. Capture your audience.
There are many marketing ideas that you could implement into your accounting business or service business. Getting in touch with marketing consultants is also a good idea. So take your service to the next level and attract those customers.