You’ve started a new business and are not sure how to get marketing ideas to reach your target market. Sit down and distinguish what you want to achieve first, that is, brand awareness which will lead to sales or immediate sales. This decision will depend on the type of product you’re selling. If you’re selling a high value product, you may want to start with brand awareness to build trust in your brand. Either way you need to get your brand out there.
Here are some marketing ideas that will get you going:
- Run a competition and offer your products or services as the prize. This will engage future customers and create brand awareness.
- Book a stand at an exhibition in your industry. Many people visit exhibitions. The face to face contact creates trust with your brand that would have taken months to obtain.
- Go to a mall and find out if you can have a stand for a day or a weekend to promote your products and services. There is always a lot of traffic in a mall so you are sure to reach customers.
- Hand out promotional flyers at exhibitions, in shopping centres and also send them out with all your invoices. Spread the word about your business.
- Offer a free gift with every order placed within a certain time frame. Customers love free gifts and they will remember your company for it. This could lead to word of mouth referrals.
- Give away promotional products with every order, at shopping centres, at sports grounds, or wherever your target market is situated.
- Brand your logo on promotional T-shirts or golf shirts. Give them to employees, family members and customers to wear. Every time they wear your promotional golf shirts or t-shirts, this will act as active advertising.
- Participate in events such as walks and wear your branded t-shirt. People will see your logo and remember your company for participating in the event.
- Find out about vehicle signage. There a few options such as vehicle magnets which can be placed on the doors, stickers for branding your vehicles and rear window signage. While driving you can actively advertise your business.
Your marketing consultants can assist you with many marketing ideas that will suit your business and reach your target market. Coupled with a bit of creativity, your promotional ideas could go a long way to achieving those sales results.