Advertising has become such a huge part of our lives which is no wonder why marketing campaigns have to pull out all the stops to get our attention. But what are we, the buyers, more interested in seeing: the facts or something funny? That is the inevitable question all marketing consultants or marketing agencies have…
Starting a new business takes so much time and planning that sometimes, the logo design process takes a back seat. Your logo says so much about your business and is at the forefront of any marketing strategy. So where do you start? Firstly, decide on the image that you want to portray. Is it an…
Any marketing consultant will tell you that sales do not just happen overnight. It takes time. The consumer has to trust your brand and your product. But consider what it takes to build that trust. It takes a combination of factors. When building your marketing campaign, a marketing consultant will first assess your product or…
This is a question that is so often asked, but also so often neglected. If you are a small business or rather a new business with a great product or service but you don’t know how to get customers, then finding marketing consultants is a good start. Marketing agencies have the expertise and knowledge on…
I don’t really know how I got to this point where I have so many social network profiles to manage and update on a daily basis. I’m afraid that if I fall behind with my tweets and updates, that I will just disappear from the social networks marketing scene. But I also have work to…
Starting a new business is an exciting time. You have a mission, a business plan and a marketing strategy. You want everything to be perfect including your company logo design which will determine your corporate identity and relationship with your prospective customers. Company logo design is a lot more involved than you would think. The…
When building marketing strategies you have to consider the brand or the corporate identity. This has to be the core of the marketing strategy. Then you need to figure out which media you’re going to use for advertising your brand and corporate identity. Many marketing consultants will advise that you advertise in different media. Use…
Building a brand or corporate identity can be a tricky thing. You need to know your market and how to reach your target market, so that you spend your time and money wisely. It is advisable to get in touch with a marketing consultant or marketing agency to assist you with building your marketing strategies…
Every marketing strategy begins with a brainstorming session. I know, obvious right? Consider what amazing ideas have arisen from long boring brainstorming sessions like the funny car commercial and the outrageous fast food advertisement. I’m sure you can identify from memory which brand marketing campaigns I’m referring to (there is more that one of each).…
This news update includes important news for Facebook advertisers who want to ensure their campaigns are optimised for their target audience.